Today in luxury marketing -
Balmain's much-cheaper diffusion line
In the video directed by Inez & Vinoodh, model Abbey Lee Kershaw and boyfriend Matthew Hutchinson, along with their band Our Mountain, do a lot of running and prancing around in the line that's about 90% cheaper than regular Balmain, according to Racked.
Please click here to read the entire story from Racked
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