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Nov. 23, 2024
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Apparel and accessories

Balmain lets consumers control the action in fall campaign

May 31, 2019

Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain

 

By Sarah Jones

French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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