Apparel and accessories
May 31, 2019
Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain
By Sarah Jones
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
{"ct":"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","iv":"abefd1424fd5a622bc5220072c117bbc","s":"73d46d89649613bb"}
Share your thoughts. Click here