Apparel and accessories
May 31, 2019
Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain
By Sarah Jones
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
{"ct":"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","iv":"07bf4a7805e31cc6b262f4c7b1112b4a","s":"4d02356546cd8476"}
Share your thoughts. Click here