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Apparel and accessories

Bally taps model Irina Shayk for edgy music video campaign

January 30, 2017

 

By Brielle Jaekel

bally campaign

Swiss apparel and accessories label Bally is taking a throwback approach to its latest campaign, with a fashion photographer and model spearheading the effort reflective of an '80s music video.

The retro trendy video stars model Irina Shayk and was shot by fashion photographer Gregory Harris for a bold take on Bally's spring/summer 2017. Bally paired the well-known super model with up-and-coming male models for the quirky video that was film in London.

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