Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Balenciaga pushes mcommerce via mobile-optimized site

September 19, 2012

 

French label Balenciaga, a member of the PPR family, is firming its mobile strategy with a new optimized site that lets consumers make purchases, browse new collections and campaigns and locate nearby retail stores.

To read the entire article, please subscribe or