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Apparel and accessories

Balenciaga leans into “normcore” with no-frills film

November 29, 2018

Balenciaga Winter 2018 Oversized hoodies and colorful sweaters dominate Balenciaga's winter collection. Image credit: Balenciaga

 

By Sarah Ramirez

French fashion house Balenciaga is turning to a lo-fi technique to give its latest campaign film an aura of authenticity.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Saks Global completes Neiman Marcus acquisition
  5. Maserati unleashes anniversary activations worldwide
  6. The 1916 Company invests in jewelry vertical  
  7. Kimpton Hotels to unveil hotel, branded residences in Mexico
  8. EssilorLuxottica, Prada Group renew licensing deal
  9. The RealReal opens retail location in Houston
  10. Luxury automakers topple fashion brands in search
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