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Internet

Balenciaga drives ecommerce with exclusive handbag email blast

February 18, 2014

 

By Sarah Jones

French fashion house Balenciaga is offering a handbag model exclusively on its ecommerce site to drive traffic from its loyal consumers.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  10. Saint Laurent Paris rebranding effort to settle over time
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