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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press

March 2, 2015

B. Balenciaga fragrance B. Balenciaga fragrance

 

By Jen King

French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Dolce & Gabbana, Skims release limited-edition collection
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