Research
January 16, 2015
Michael Kors fall/winter 2014 ad campaign
By Sarah Jones
NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
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","iv":"b528f68878768385deda989ff35f77e9","s":"ec7db6ef22fa5ba5"}
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