Research
January 16, 2015
Michael Kors fall/winter 2014 ad campaign
By Sarah Jones
NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
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","iv":"abdc271429d03781452225fb18c65d65","s":"3baad94578aed261"}
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