Apparel and accessories
June 30, 2021
Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks
By Katie Tamola
As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.
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","iv":"3c1b4aa94adb7fab6a5efc530922e730","s":"6857d8a1ac8361a2"}
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