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Nov. 13, 2024
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Apparel and accessories

Digital tools reinforce brand authenticity, sustainability for conscious consumers

June 30, 2021

Product authentication can boost consumer confidence about brand sustainability. Image credit: Save the Ducks

 

By Katie Tamola

As ecommerce offerings are constantly revolutionized and people return to in-store shopping, contemporary consumers continue demanding authenticity and sustainability.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. Burberry appoints new chief product merchandising officer
  4. Lanvin official outfitter of AS Monaco basketball team
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. LVMH partners with Swire Properties towards sustainability in China
  7. First-half sales at Richemont flatten as spending in China recedes
  8. Balenciaga, Under Armour release collaborative capsule
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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