Retail
September 25, 2017
55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus
By Sarah Jones
Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.
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","iv":"ba34f1ef304a45e3d9e2272293e86c14","s":"8e7fb5502c469728"}
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