Retail
September 25, 2017
55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus
By Sarah Jones
Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.
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","iv":"b5ae54786698ef426f0394bef2e61d63","s":"26d8ecb8a326120b"}
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