Retail
September 25, 2017
55 percent of consumers browse fashion in-store on a weekly basis. Image credit: Neiman Marcus
By Sarah Jones
Time-poor consumers are increasingly seeing the value in personalization, but even with this greater acceptance of the use of their data, retailers still need to be careful not to cross the line into "creepy" targeting.
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","iv":"bc54e3807f3e78de40248622c12da446","s":"39d7a686e4e66a69"}
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