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Nov. 17, 2024
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Luxury Memo special reports

Automation – Luxury Memo special report

August 17, 2018

Automation may seem antithetical to luxury, but smart brands can integrate it without compromising quality. Image credit: Mandarin Oriental

 

By Danny Parisi

As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  10. Saint Laurent Paris rebranding effort to settle over time
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