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Automakers leveraging film to build loyalties, tap new audiences

February 14, 2014

 

By Joe McCarthy

While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. LVMH discloses ESG standing in latest report
  5. Custom car from Aston Martin honors brand's ties to Bond franchise
  6. Acqua Di Parma, designer India Mahdavi craft holiday collection
  7. Louis Vuitton salutes canine culture with men's precollection, pop-up
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  9. Genesis House presents winter light installation
  10. LVMH rebrands online retailer 24 Sèvres for international growth
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