Automotive
December 4, 2020
The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus
By Ellen Kelleher
Luxury automakers are leveraging digital methods to improve the production, marketing and sale of new vehicles as a way to navigate the ongoing disruptions of COVID-19.
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","iv":"339df26d98bb3e3a5005fc34190506a0","s":"4366f33ca3c1900d"}
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