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May 20, 2025
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Automotive

Automakers turn to tech to streamline production, sales amid pandemic

December 4, 2020

The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus

 

By Ellen Kelleher

Luxury automakers are leveraging digital methods to improve the production, marketing and sale of new vehicles as a way to navigate the ongoing disruptions of COVID-19.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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