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Nov. 22, 2024
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Automotive

Auto manufacturers have larger presence on Tmall than fashion: L2

March 2, 2017

Audi Q3 Audi Q3

 

By Brielle Jaekel

While ultra-luxury auto brands such as Ferrari have a better handle on exclusivity and high-end image, standard high-end automakers are more accessible and have a better grasp on digital performance in China, according to L2.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
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  9. Ambassador-led storytelling carries holiday campaign from Boucheron
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
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