Research
July 9, 2014
BMW Instagram
By Joe McCarthy
Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.
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","iv":"7f92388a3e0040b0bc245699dc44ad4f","s":"f26e461d78b5d886"}
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