Research
July 9, 2014
BMW Instagram
By Joe McCarthy
Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.
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","iv":"b1e7062e5021ed4bab30a8060273a15e","s":"f744b88e8e59ab06"}
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