a Luxury Daily columnist

rimma@mobilemarketer.com

3 reasons why “purpose” is today’s hot new marketing trend

March 3, 2021

The luxury rebound: Brace, brace, a new era of exuberance has started

March 1, 2021

Why is Gucci’s near-flawless content commerce strategy not more successful?

February 26, 2021

Why direct mail never deserved to go out of fashion

February 26, 2021

Retail hacks that luxury stores must know for 2021

February 25, 2021

The bane of Burberry

February 24, 2021

Why conscientious consumption will (eventually) drive sales in China

February 23, 2021

Luxury retail’s dramatic digital transformation in 2020

February 23, 2021

The Patagonia paradox and how luxury can learn about purpose

February 22, 2021

Luxury retail: Why a customer should love your packaging first, and then your product

February 22, 2021

Moncler looks to “New Luxury” in 2021

February 19, 2021

What luxury’s next big market wants

February 18, 2021

Trade secrets: What fashion and luxury brands should know

February 17, 2021

How one brand conquered China’s booming luxury appliance market

February 17, 2021

The smell of success: How niche perfumes perform in China

February 16, 2021

Chinese luxury staycationing at its best: The Hainan experiment

February 15, 2021

Brand elevation: Why and how prestige brands have to be built differently in the Digital Age

February 15, 2021

China’s affluent households keep fueling luxury consumption

February 12, 2021

Implications of the “Great De-Urbanization” of the United States

February 12, 2021

4 marketing tactics to win China in 2021

February 11, 2021

Private aviation partnerships provide opportunities and pitfalls

February 11, 2021