Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
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","iv":"5b17303cf0a445b5f2be6cf9cad71d80","s":"ffbf8be351ba72dc"}
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