QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"dcf1f000f8a3b665710d5128228c7076","s":"e98393c7e69bd18d"}