QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
{"ct":"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","iv":"ed3a546d9e0e6a09712ea3044bd86912","s":"0825ed4d85448353"}