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March 30, 2025
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Luxury Memo

Augmented reality in luxury – Luxury Memo special report

July 13, 2020

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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  3. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Kering partners with International Trade Center in Madagascar
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. New Nobu residences, restaurant coming to the Netherlands
  9. Dior spotlights connections to feminine artistry in feature-length film
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