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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. The 1916 Company teams up with Australian pro golfer Min Woo Lee
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  3. BMW North America highlights history in 50th anniversary series
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  5. Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
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  10. Burberry, London College of Fashion establish new circular design student competition
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