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Nov. 19, 2024
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Authentic announces Barneys New York Residences in Tulum
  3. Genesis House presents winter light installation
  4. Diageo launches new division for luxury brands, experiences
  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  6. The future of successful luxury brand collaborations
  7. Burberry transforms customer experiences through digital innovation
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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