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Dec. 21, 2024
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Audi propels Santa into the future with electric sleigh
  9. John Galliano leaves Maison Margiela creative director role
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
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Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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Wearables, AI at forefront of 2025’s digital trends: IMG
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