Luxury Daily
The authority in luxury news.
Nov. 19, 2024
  1. Luxury brands losing ground with younger audiences: Bain
  2. Gucci channels spirit of giving
  3. Trinity Investments acquires The Standard, London
  4. Louis Vuitton goes big with temporary NYC store
  5. Alexandre Arnault named CEO of wines, spirits division at LVMH
  6. Authentic announces Barneys New York Residences in Tulum
  7. Dior welcomes first beauty boutique in North America
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury brands losing ground with younger audiences: Bain
  2. Gucci channels spirit of giving
  3. Trinity Investments acquires The Standard, London
  4. Louis Vuitton goes big with temporary NYC store
  5. Alexandre Arnault named CEO of wines, spirits division at LVMH
  6. Authentic announces Barneys New York Residences in Tulum
  7. Dior welcomes first beauty boutique in North America
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Dior welcomes first beauty boutique in North America
Trinity Investments acquires The Standard, London
Christofle spotlights two centuries of innovation at Paris’ Musée des Arts Décoratifs

Luxury brands losing ground with younger audiences: Bain
Gucci channels spirit of giving
Alexandre Arnault named CEO of wines, spirits division at LVMH