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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
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  5. Luxury automakers topple fashion brands in search
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
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  10. Montblanc cuts ribbon on concept flagship boutique in Chengdu
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