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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Marc Jacobs feeds music fandom exclusives ahead of fall 2025
  2. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  3. Tag Heuer ties eyewear to actor Patrick Dempsey
  4. Wheels Up introduces Sustainable Aviation Fuel program
  5. Porsche cuts ribbon on esports facility in Cologne
  6. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  7. Burberry, London College of Fashion establish new circular design student competition
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Chanel releases spring/summer 2025 eyewear campaign
  10. Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
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