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April 22, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Bon Appétit delivers inaugural Art & Design issue
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  3. Diageo creates world’s lightest whisky bottle
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Prada sails into summer in new campaign
  6. YSL Beauty to launch fragrance activation at Macy's Flower Show
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. DoDo reintroduces namesake with ‘Nature of Icons’
  9. Vestiaire Collective calls out overconsumption with textile waste campaign
  10. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
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