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Nov. 21, 2024
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  2. Authentic announces Barneys New York Residences in Tulum
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Trinity Investments acquires The Standard, London
  5. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  9. Loro Piana, Harrods celebrate holidays
  10. Belmond to launch new luxury sleeper train in England, Wales
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