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Dec. 21, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. 2024: The challenge for luxury amid global and regulatory changes
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. 2024: The challenge for luxury amid global and regulatory changes
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Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman