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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: How Italian luxury is regaining the lead
  3. Chanel unveils new handbag campaign starring Jennie Kim
  4. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  5. Bulgari reopens Via Montenapoleone flagship in Milan
  6. Moynat, Saks present M Collection pop-up series
  7. Lalique opens five-story flagship in New York
  8. Zalando launches partnership with Diane von Furstenberg
  9. Mugler taps new creative leader
  10. Lamborghini breaks $3B in revenue in 2024
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