Fragrance and personal care
April 24, 2018
Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty
By Danny Parisi
Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.
{"ct":"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","iv":"dd12e49d2de30b5d3b6b5582db51855b","s":"b7bfecad3c650f79"}
Share your thoughts. Click here