Fragrance and personal care
June 19, 2017
Sephora Virtual Artist Looks. Image courtesy of Sephora
By Sarah Jones
Sephora and Estée Lauder are among the beauty marketers leveraging facial tracking technology to lift conversions.
{"ct":"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","iv":"48cac830aa8bf979c30bb98f37770fd7","s":"db4126ddb64bc5bd"}
Share your thoughts. Click here