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April 5, 2025
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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 30, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada’s first standalone restaurant arrives in Asia
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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