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Dec. 24, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
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  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 27, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Porsche Design boosts in-store traffic with Linkin Park collaboration
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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