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March 17, 2025
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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 26, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
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  3. Dior spotlights connections to feminine artistry in feature-length film
  4. The 1916 Company launches bridal jewelry tour
  5. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  6. Creative director Jonathan Anderson to exit Loewe
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  8. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  9. Hästens celebrates World Sleep Day
  10. The Luxury Collection partners with nonprofit to advance culinary sustainability
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