Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"60555a7c37850fa44fcb17c8217d232f","s":"11c36e97b5291f5e"}
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