Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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