Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"d58638566ec455f6acb13bc294219b30","s":"fd9d9fd1ac016dd4"}
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