Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"f71951bd5c85f870af664605eae3a760","s":"c884a95921b0a1bd"}
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