Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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