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Nov. 21, 2024
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Automotive

Audi raises the stakes for test drives in experiential campaign

November 21, 2018

Audi and Amazon Go Audi A6 test drives took place outside Amazon Go. Image credit: Audi

 

By Sarah Ramirez

German automaker Audi is focusing on unique experiences in and out of the driver’s seat with a new twist on test driving.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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