Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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","iv":"01d4f2c88d27ea6b0d3f07d0d5d528c2","s":"9d5996e7b6952f3f"}
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