Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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Fme7LqQTUD4LvhyLLR+dHimZjuLN7hKNQWx75Ukd+\/tQDcLFJ4R\/OIXu46PJfsQBJ61Ep4UjZpYxScPg\/8iFaWfTg\/4Ztm+h3Wc9FmMhwQ8UMeVRnWwJfIDiXSwbuZwz76kC3+znRyamKGfc5iBHibYOsdQ4Af5r3Q2C\/jnRh\/Yw2yWtQ3IPC3+ZT5onUUAjwfmCHjwonNfFLJ9NQHqHwFuTk4Rz+YLCUacS5jp6rPWEioZkrslu+NFuMCiD9S5p4ckea2Wer2V+CTK\/UDBDRfQHOTSg42GyuyCxqj3JULOND+KEVd1bQ54jQa7LmeSKTtSisTySSVbPP8HSMdXDaI4nYVNdI00+Ia6+dJD5bEgd\/a+3siyNOzrCAjUZ8s6mI94Cf9jqsTTrjHmMBAoOBmjYb\/UmPy4ghHDgWIz8knhmS5nH6LJ8lRyvGpSKD6K4n1QfVgQq\/mYfAZHhaLNetV0OVqn18y+0+W6\/+oNwrCkN4bjG6b7jgc+eijftZ3IeHfX4oQgNdYPdzHNLL56g1G7PNbWL8F8eOJBZoF3IWAy9pHUmkS0NCDvXqnX8BA8HVmJlF5sKW\/fnjuxc2++\/hTn69sRWPPhEgij6yKotRT7YlzeMZEq3mGQMirwc5\/312J5hykIZqfY0Dk6qxdA6ajIkqr+x9Nzu2M5L73JKxXAJjHOVGGYW2geUu7x9LOitL07YRJRp8xtjmsHsqkk3AUoCJ8A7tBoSQBBemHlZW\/ZI9xDc+dn1nyrMdrvsWJM+fr5x5ZN3ct1Zm7YSis8dEe9530AtBVYCPFMtpqKjxnYpaencLblvfClT\/qHSsyhm\/6aeM5q6BFsut68E\/CjLAhYAy+SS6u0CxNxg2bdo31o8EUwjOtugsGTERDit+jJhvKj3byqbE7g0zrwR90EFe1Ya66Hjfx+Y1U+IeIJx1TRcM6ED1I4PqFxVj8W0gB++2v+HwJsp32kA9NBISUSrqQjLQmxdsOuMbLsGHvzRBlNdsqTH8FCiA+fDvoqLjfaOc07Oi7p97dk23klwdejPf9NQREpyUmjnqvgg5L9Vp8y1wyWQAMh+y67bd3y2uZe4HHVOHJcUtc5R+02s949jtnpEgHPm6WQ2bAnnIbJ3pRHA+s22gv17u+pdiARJeBxtPMP\/jfyoiMglIdLPvwAqtGd0d3zxqiGggA\/\/E157uRF6wbrcGGE3gLj8LG4byOedEBcCd9f8M5PfmAFZ9XgmLJ3VqIjxh\/Psdh1OZpbuQtXmBd3SDlR2nu0pxET1ipu+uEz\/KzgOe513nIV+Dk6FSK0o53wudKgAHm5FziQMG9gN2oHnIdN6upCdQIlRINw5g7KvFZa6pWtGhUFV+5Eg+spazuhAmhtHfCOtwvHoglkcj1TER\/2ZwrCZh7RbCFYo3AXbFUWgzzjuB29xWTiReN+QdDYQs\/MQR9DvvVLzVGP7EBQTpfbYTT5lKarcLFaI\/NbcJVZi4PtjOLwbclI1\/zrYw6MeA9Nm4VbG18tSTGVuhdcmNVBLR5DE80Zy4cBUEaldZT4TYO3yxYdUR0oSO4CtmLBlR9q2RZublxtlwVmmX8lNfh2R5roWvb42EdZagZzqpvJzelbl4KkBCAiOswTyGbL+GR7thWoSfjSQK4Mgt4JcouX4IQRfKV9RC39T4A0\/80mYRzRe3Q0OtzhLcmP+VI1VE9+BsflIs5Ts69aMsZZOzksbUv7KVLojuPt2VdhJihgVyQxZRVn3bSfxVjbECnVOxqohKUAw6l0wIXsSOB3C\/Y+SgEdX4ZZeSB39\/LEddggjddBgwKpEWgF0XRqsxYLiJJRZID2hmMpQbT8Kwevx8RfaCVPBHwO\/l3ktzltRXwNuV\/RmgHt+kso4XkRmodCuTuH\/\/S7fia2dE00VWf9X7WyFqnFHKH6rMVm8sgs8uqct+EA5Ct4zMrbSneVqd1Pivrbe+NOUBujogP3VKQrgWxyse0KktJgesm5dRZRZGer7d2UxbarI\/Vj8RJE9ev7pvinahxf6PCeWI7JTxrTPMlZC0EtnkGboL980j2ZbImQ\/y\/F9dAEumBeZSZG7P3LiVNPayjzeGIZMPeAbde5Y31o96XlA6BAocfhO8C1QjHGl1+fP4NnTsc+C+O4be8f9cVl0yrzoBZoZ09rIw3hnYXbtSAIHKtg8b4N5cFb9duLBb\/Z0rQufgPYntE\/qlPbieki1TeVrm\/SIGn4H7l+VmZ2144MyjNpv3aNNCRvnPnqyvhPF55zHtEDeCNXesZxVfXgcs1i3lUIpuO\/UaKs\/aCvxa+SSvJBHBeOXgmvBKr+tchrkxb2VDxjOefcrJKFfxC+J+7D1ZRBCaSyRvGum78bwXzd1gHoZy2H3P5cEPwBiBzpmnwgat8TeLyyrduBEw7oLXW083dkxuzvDqLslBLR5fBiGbG6vsw0FzG9WbhAwXh7Bryhrx52Bokk42zRI5I2SIwTYGrvJwQoz+EbnG22JL70LVVSbPplhdpBkxSg\/aqbAyIVAmaOKZ0Fh5qGIEHp8IAQN+RtpxAd1jE6Zk1MxeTHGE9vtt+kjcfOLkTZ0uK+3mzx1mRSSjLBIadSeO+PA0ecaiTqHBzbxZW7r6HZ18seAsVMu9i5Z1HJG5kqRgeA\/1JOZ2e9eQ1RIcWgFK782prGIYM+oYVBOyrFmD0fRdkwGOWFLfm3vub8Xo99kTZcjalwR+gvSDyJozR4hQxsdOWQ7WiFt7LzO0JDROte48t4vNebWKfazTn7v8Q27K3AgTOFS2yqjP16uW7F80W6AXsaoURKn\/iVo0+l9JZwoH2r3+WiR4sw26+H7cvZRh07C9+mxaxAygENrBLyWmZF545h8PC1hN3sw97j+ZFY2EueKaFXRkt3exIQg7ePYknyCkDiBMB7nKjLqtsGfU9KC04WVV6WeI2mfCxTCeB8bSutmtRMurs0Cm25SeszPq7OrJzYBidG8xWFG1fNpuG9bGhhX5DFNYMBHx8L\/KlGONMj1ixR1i6jOkR2NJNymEwzIIwS56ZsgcaVM5qhChl\/Tar8tvVUXt6mQ4M9KiWjO1Ji8oujZ6ZmRfXL8OEjZMfyNW8nXapsXbCc049By7XrBGbX1TFaYtZ7Ikm49ZjB6d3QJ4lMo8gjjrgBFFat5wkdQCl1Qt7hcvy3bMsdvenc2WTzo2rrVI\/uadBKkGXPv8kkqBhnXRJbOExbYCXQ9gJ12g7mUdzlPqA+mN95cVA==","iv":"f734692353ceb0175cfe9e09d1f6f848","s":"765e01ecae32aba1"}
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