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Mobile

Audi launches app with augmented reality hook

June 16, 2011

Audi Le Mans Car

 

By Kayla Hutzler

German automaker Audi has launched a new mobile application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Luxury Unfiltered: The real reason luxury brands fail
  8. Altiant is 2020 Luxury Market Researcher of the Year
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Ferrari, Chivas Regal forge multiyear partnership
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