Luxury Daily
The authority in luxury news.
Dec. 25, 2024
  1. Diageo unlocks Fusion Partnership Lab applications
  2. Audi propels Santa into the future with electric sleigh
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. IWC social snow globe stirs up winter memories
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rémy Martin toasts to the good life with new XO campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Audi launches app with augmented reality hook

June 16, 2011

Audi Le Mans Car

 

By Kayla Hutzler

German automaker Audi has launched a new mobile application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Diageo unlocks Fusion Partnership Lab applications
  2. Audi propels Santa into the future with electric sleigh
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. IWC social snow globe stirs up winter memories
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rémy Martin toasts to the good life with new XO campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman