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Multichannel

Audi collects mobile, email data via interactive video initiative

October 15, 2010

Audi is collecting email and mobile information for lead generation

 

By Peter Finocchiaro

Audi of America is bolstering its database of mobile and email information by offering $100 off a special driving workshop to consumers who opt-in via a new interactive video initiative.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
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