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Nov. 22, 2024
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Watches and jewelry

Audemars Piguet taps parkour cofounder for twisty new effort

September 8, 2021

Sébastien Foucan, one of the founders of freerunning, stars in the new campaign. Image credit: Audemars Piguet

 

By Katie Tamola

Swiss watchmaker Audemars Piguet is bending towards free-spiritedness with its newest ambassador.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
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