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Real estate

Auction spurs reluctant homebuyer to take the plunge

February 27, 2018

Platinum Luxury Auctions sold a Boca Raton home after 10 years. Image courtesy of Platinum Luxury Auctions

 

By Sarah Jones

A recent residential sale from Platinum Luxury Auctions shows the potential for the auction format in high-end real estate, as a property that failed to sell for a decade found a buyer in two days.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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