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Mobile

Aston Martin solidifies lifestyle status via iPad magazine

September 5, 2012

 

By Rachel Lamb

British automaker Aston Martin is increasing its lifestyle status in a digital magazine that promotes its vehicles and brand culture through content and advertisements from luxury brands.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Wearables, AI at forefront of 2025’s digital trends: IMG
  7. Michael Kors walks with influencers in new campaign tier
  8. BCG: Four trends driving the new age of luxury
  9. Bleu de Chanel dives deep with new campaign
  10. Tiffany & Co. acquires historic Titanic timepiece at auction
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