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March 10, 2025
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Automotive

Aston Martin sets up camp with Red Bull drivers

May 31, 2017

Aston Martin partners with Red Bull for its "Campfired Up!" video

 

By Brielle Jaekel

British automaker Aston Martin is showing off its fun side with Red Bull by livening up a camping trip that leads up to a big race for the Austrian beverage maker’s driving team.

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  1. AI and luxury fashion: Useful tool or oxymoron?
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  3. Hudson’s Bay to restructure business in Canada as operations continue
  4. The future of successful luxury brand collaborations
  5. Johnnie Walker launches experiential Vault platform globally
  6. Tenured designer Simone Bellotti joins Jil Sander as creative director
  7. Off the Cuff: A Q&A with The Wall Street Journal's Tracey Baldwin
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. Luxury Unfiltered: Luxury brands and clients no longer speak the same language
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