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Automotive

Aston Martin seeks to advance women’s empowerment by backing TV show

August 26, 2019

Aston Martin's Laura Schwab. Image courtesy of Aston Martin

 

By Staff reports

British automaker Aston Martin is supporting a television show that celebrates female empowerment, as part of its effort to improve diversity at the top ranks of the car industry.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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