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Automotive

Aston Martin repositions itself through global brand revamp

July 21, 2022

New version of iconic hand-enameled wings, to be featured on next generation Aston Martin sportscars. Image courtesy of Aston Martin

 

By Amirah Keaton

British automaker Aston Martin is unveiling a new global rebrand, topped with a contemporary logo update that marks the company’s first marque adjustment since 2003.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  3. The Luxury Collection reopens iconic Madrid hotel
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Cartier dominates secondary market as top luxury watch brand: Chrono24
  6. Breitling revives watchmaker Gallet through acquisition
  7. Hennessy, Loewe reimagine Paradis Carafe decanter
  8. Genesis names new US CMO
  9. How culturally-aware influencer trips can successfully launch luxury products
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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