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Internet

Aston Martin leverages new products with social media push

January 25, 2011

The Cygnet is the newest compact city car

 

By Rachel Lamb

Aston Martin is promoting the Rapide, its four-door sports car, and the Cygnet, its new compact city car, with innovative short films and social media marketing.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Chanel becomes latest luxury player in beauty AI
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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