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Nov. 14, 2024
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Automotive

Aston Martin juxtaposes models old and new in milestone anniversary activation

January 19, 2023

“Intensity: 110 Years in the Making” titles the new global marketing campaign which marks more than a century in business, since the company’s founding in 1913. Image courtesy of Aston Martin “Intensity: 110 Years in the Making” titles the new global marketing campaign, marking more than a century in business. Image courtesy of Aston Martin

 

By Amirah Keaton

At the core of British automaker Aston Martin’s 110-year anniversary effort is a juxtaposition of marque models old and new.

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