Luxury publishing house Assouline is scheduled to open a boutique in the Middle East this month.
The company is celebrating the grand opening of a flagship boutique, restaurant and piano bar in Riyadh, Saudi Arabia's prestigious Bujairi Terrace. The location marks a milestone as the brand’s first venture into dining, blending luxury retail with high-end hospitality.
"We are thrilled to bring the Assouline experience to Bujairi Terrace in Riyadh," said Prosper Assouline, cofounder of Assouline, in a statement.
"This flagship boutique reflects our commitment to blending luxury and culture in a setting inspired by Riyadh’s rich heritage," Mr. Assouline said. "We look forward to welcoming guests to this unique space."
Destination for design
Bujairi Terrace, a vibrant cultural hub in Diriyah, features a mix of traditional Saudi architecture and contemporary design. With scenic views of the historic district and an open-air setting, it provides an ideal backdrop for Assouline's latest endeavor.
The two-story boutique features an ochre-toned exterior, outdoor seating and lush landscaping. Inside, visitors will find a gold zero-proof bar offering curated beverages and light fare.
The ground floor additionally displays Assouline’s Ultimate Collection and other luxury titles, presented alongside antique library tables and custom wood finishes.
The ground floor displays Assouline’s Ultimate Collection and other luxury titles. Image courtesy of Assouline/Scene Studio
On the upper floor, a Piano Lounge and restaurant serve Mediterranean cuisine in an intimate setting with live music and terrace seating. The design integrates both modern and classical elements to align with Assouline’s cultural ethos.
Operating hours are seasonal. The retail and restaurant is open from 12 p.m. to 12 a.m. in the winter, and from 4 p.m. to 1 a.m. in the summer.
The move reflects Saudi Arabia’s growing appeal as a global luxury and cultural destination.
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Courtesy of Assouline/Scene Studio 
The ground floor displays Assouline’s Ultimate Collection and other luxury titles. Image courtesy of Assouline/Scene Studio
