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Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
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  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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  9. Desirability, operational efficiency key to luxury brand growth: Accenture
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Marketing

As wait for in-person events continues, how have marketers adapted?

February 2, 2021

The 92nd Academy Awards were held in February 2020. Image credit: Academy of Motion Picture Arts and Sciences

 

By Sarah Ramirez

Nearly a year after COVID-19 was declared a global pandemic, in-person events have not returned in earnest — continuing to pose challenges for luxury marketers who relied on these opportunities to engage with affluent consumers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Preloved items from Hermès hold highest resale value: The RealReal
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