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Marketing

As wait for in-person events continues, how have marketers adapted?

February 2, 2021

The 92nd Academy Awards were held in February 2020. Image credit: Academy of Motion Picture Arts and Sciences

 

Nearly a year after COVID-19 was declared a global pandemic, in-person events have not returned in earnest — continuing to pose challenges for luxury marketers who relied on these opportunities to engage with affluent consumers.

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