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Dec. 22, 2024
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Marketing

As streaming shift speeds up, luxury brands should respond with new marketing tactics

December 8, 2020

Tens of millions of Americans are cutting cable cords, which puts pressure on luxury brands to slightly switch marketing tactics. Image credit: Bang & Olufsen

 

By Ellen Kelleher

Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Happy Holidays!
  5. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  6. Vera Wang sells IP to brand management firm WHP Global
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Quarterly sales down at Versace, Jimmy Choo
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