Marketing
November 25, 2020
Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo
By Sarah Ramirez
While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.
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","iv":"efe892a334ec146e22c0076da37716bc","s":"e95e4f68ce4c3a27"}
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