Marketing
November 25, 2020
Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo
By Sarah Ramirez
While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.
{"ct":"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","iv":"699338d83894c85e7aae809b45019504","s":"5f2ba1e4a018eb21"}
Share your thoughts. Click here