![](https://cache.luxurydaily.com/wp-content/uploads/2017/09/Harrods-Anatomy-of-Style-465.png)
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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ds5XFBrcfv9P5PIeYCutPX6i+zlnbRFYvVaw0McdKcWTPuQ60qVP6DGMBdMLiD\/FV2NCp3ytiRYiJnYtAJYN94kDJ\/Sd46TOUG7QBzPHZL07l5l3ke+hL7xdRlwmv0rzGdwa3FB48XtzbaWAL33ScSplWVCSefhj4yQjdyHzvbzJyvcnPLLWMuyibbyQYW9ibWdWm5MPpwehUeDfcmv5ZupWLB1xfWpe5zMnk+lPNvmAM7a8gvifGfyCJ5A70OgUzdKXPptSHwVd0eDLy5dqROEnPIVaC2KoukqmQYw0iaCYgSyokiQT+ZG8roSvbKjg4QCcJrESwWUtXxXAfK8yMDn20y6\/qeYIePxRfGHm9+c+ZFdEjvOn8v7U0ZZDFYBfIPmK9mcojh4IDshVj\/9Xvpyng4yJoWIInU1jdVZhboJcON1AJ5ycfje5XZL9BuUcbAyuH+rmPRs\/shYNiDBoMq3F4u6P3Xn0vigzDbio+hjXnFnCTji1kTqCZ6+uTitz9rZRZMN6NOEzCHrtrOvgrm2Ml6AyiwSuvKEitWd05i35m5dq9NLYHHfWN85eeih046qO\/a4t12oZ7akVZkN7GnLI1cMLPKEdbMPD19fvTL9cplEt+vjeM3ioWjH5tLwvQr3YeEdFcMA6YltymUTM6IDpw1uJN3WSDXx7Toii9JxWaRWmUqHQ5a81a+02hyn0EF454NphKjYB5\/c0+IeHbKdqgKvGpdJSh9cz6VOQCU9RxBRwR2LA0sQdQIv8zbjKag5364iTgPQBabIcOCGNscVbPac+SafIsZ\/lMw60dEdmU6HWCQVqtrfM\/xhW9dof2cRLcp8Cy0Fd3FIWPaTd2vwNKtA55LDa60XCsgDhqE9MCoQvcFyoBFSFjYgTLsx0hUUMYJjn7ZdquLXpO5hni7FIMymsq8K+J77uzhHare5igj5akhmfzvrroslcKtNYO0YIX3KuVrw50dcIiXoOQBVWIma\/Pu1ArLfy54vPihEbqAWuYhgPx0dVo4jFvm3JAnLqJS6aWAO7JoXmRQMFHw4vyzdUYWCXJEppP\/QEhM8qnpKo\/YpyyXq5A7LECeo5dBI5Tw+rRSS8d3l7vbNzdOCWmcVD48Csczdg1URflysEST+p\/Cpt5eY80C6AHxWITixF1wzQ\/vGrDL+t2ewDgSAwjB3eZXxD8kZQBAlpkOIe2VNIG+hEoJLq1mr5xgCeHSF35iU\/84qttOSUFeOHJ9gNC72HbozXFiEugzk8zh2imnj4PP\/YoiSKmVYMqyCKJUF35MPQkYV2dZ5y\/Gm2bVSC3T4WMIshAPLLcAtTo7EmF9UtJs+yDE6l+J7JfgLv+YX1rNhsImKBGqOROEdne8hArK7w8ZyhutwHpkbebSWzLVGHdEUXXi0tRQ+OWdHf+NwAKM6X+7NlLOoy+wqfajvlQlBFoBbkm3UZmZSp2aYRjhLv6590Pq78ibnv7f1V3vnv\/ZJ55rFMk0JBKLOjQIC9P8RyLJJOMIq5LGru6qqKdfL4+Qj4o1HddMWC3ywz\/BqwMGj82qR2Pxhhg5\/EvlPV\/sc5omoK06sqmB1ZL\/uwEPI8tiG\/M+jk5NOq5OjcjKjj6BRpJ17DWoZJz22c0bci5pEnjRHFNwr\/bGAZ3Vu9kpZkYfPO5lwbexYRs5hlcBXisGsk5p1uSsqqGOa1UH5A\/SSqSe0rjt15RJHg6OaESVw1YmdhMM1BjWbDlkp7vcIJRXjDRAZPXOvux8Z\/QbaQG\/H96Y8O6aJ5V4afRGsYf5BChS1xqUeQI9LtlQMkoHqaPyTXSOYK6igxDlYgqDwDQMqubJ6k2647UYW9kOyPhWcyuec3hNDBdp\/WSIVQxUjnHVDLYPUZxmq4D0\/XKGApyeovM51qHy4ToD+0UuFgU5v+DeSZH+iCrWkHnttuf8Tzfgkpmsa9b0r+hsU\/gx7Xg5yUCaDhnMRTFK6t67of0i9kRAWc7Dr3jFUg+4gx5qEkhTlhrglgyQ1s4QMDPSfq8SqrCet7RYCsxy8ThjBLg8lBrqQdBL8PilXFNQRTxdTp9rWqgabirrYm10uqHh8JXxBpi53qkcQ0vhSOnxdt1zhY5DVkw8+IfR7G4kmv95TmUTNaPx4QOoCdNrbORc+pl1i6aVBqeXOur5+iuhwVDmckBO6J6v\/9sNppyeiXLE0hB6Brf5ADm6C7hUawGz66hJ521lHjDNO4ACDMR9OknXC1qe+TPjrU0jTi0Ei0Tw1sen271AZbVbu7KFTUs0KZzOSWGH4z3BMwlNq2Ikgv4q\/gy\/aBUyYhF\/7lYFK73bb9DEkuPyqG1r7fMIh3VteYDm2RwWgyU6RFsiYb6J1tuy2yysJ\/12h2QRvqrCENbZ+SpXfObyuli9Jyrj44zoaah3GZ3MOdrTfuwYdhGg2Vdz02avdr0ua3IuIZ0hYTWJqqR+Cny3JTHbs+3LU90wSRRdm66d4UowSpCu78KfGF4RwvIsad\/A3ULzd4Oku\/qwp8nx5KIkvHrLLOkL8W2uutujelFd9X6SkgxNljSshJSqaYsLY5fXHUyKlJL2NLruotKmSsa\/X50EZo0kQ2IUXezdN\/N7Ix3KbI3IMYYs2DCaQzvb8ApGYlVKffXcVxgoSYu3x8OtkqKkNQbdUC59GFHyrC9PJ+HhMrFARdWEjF3nrfk\/JEgF3UBToMbmSJe61GvxSDfrs2TDaYbAeZxqHAHMNXiXXCTf7OaNnSpDZjdC9msOjKVI+QQoDaz4MLp1Siw6Of9\/IbBHwmlWDqOl6bDsvQs0KnY1fehu5jkAQbCJD89UaFJ3ltYdkBkDw0+JI\/1jUpcISP5qCoyo7T\/tj4pviz5J+D90uPki77ehMv4a19pP64\/RLsmxh4PrnWlN\/AEKcU\/uNf00+WWi5U5JhGrQQSJERZmCOFYGUdsyzgeNwWOwnPzJ2gg6LO\/H0P9RiGjNLUZL3hsc2Uov436b2FX9q\/IgWKnCNbySBrh6lvMpzINPltIVZmw7XkxVdixmweYGiHPJRc09dz2M6qg5TxfZIPX2bQhQeuoflskK9CTTKJqMoT9NKcqO5nSP1jjoBouewuKG0d79oT9SDANEoeFsxjsEHoT0InZohWsHRSELVR8TjDQchbBVnN+PmnaKk3lBHPmef4oci0KmQE0sGwZKCkWclcrCoxGYjJR15VF+DUYXvC8Qrm2D\/eKiWEJCoDkUujOOPQWOWpmwO\/t4yX+ABo5ezko5rivd8XeszartsjXWwiraJdJqCcWWVKDRnW\/lif\/ejAofcZ3Ii4vHf\/q170gCs0361n3Ot7w1jxCcP7Gqa+hU+g5fH3eqfMrob4k8i8MZQXxrJ9gEGw7hin\/W80R5G9IpmKt7cfbHuN4XxQ0n2S+6OCpCxLOyDoEyBW9hpB\/PCHacuYgMf36cabhXmx5ZJJo9yeS2MjnnPz267PL87lbRMY5wmyuX8cTM2efstyeWQW2o2c+2W4L6wgPdpdoPdsAnnrgWB\/6V2GZBeTRRSUkPbV2rs1jScjxDAPMEpIjhlqcezE9wxHgWqcryh\/WgXLSFKBlb50zcQLD7q3RgJLeBGWDaVJ3m\/eANqLsQleRTR86wTzlXf8NsikdKUnVKRvowPeQKwTB0PaXPqxMnoumBxszG3yg6wrP4+auEnQfAEdKxdungFAN4vraVrwWvATGN1rn40cNSCWFEJi6Y\/5L8Vyjm5FOvTISZygQmkuBijgQvLOxVOQb3lMkHeGLGJUWvFvoYZP6JRcq6ThtyZJkJptNNluOSPiQtQxO5+owWsSsOWTmBPm16SxG06VeN1ANGyA0M+Ph\/q2ZZ8uuYVaR0pVAM7D963\/h+z3ckcgGKYeYfJC+nUCfRNykhDh9YrsCwuwPmfGveaLiS88mtVnvADfzZK7cCpdBEZR++mrunDYgGKrXEq5Cm6cceM5Jobr2B1TkhLKG4t9Knzo2KyqgHP0sXQ1\/K91nhBS2bogab26ttDs\/qOAqeFyHi2a1zBkzsf9zogqQNgsfcDAmYXSTAGPaiWCD8WOM8n78K5kqBHeFjE5zD0ipwShQkxgXIcpdmrR3jeZTivc96Pe74V0TxWI+OBxMKwMMOsia5Cz\/z2LZ\/BMknBjDpDe3Yh31gogam78HwJgt79U14LrlTXJvO5r04iBRNaem4zeUpjBP2SBxoUZGjEStXFzOQO1QZEXRDdlXk8kZrb6Z1\/yILiL3IufOFW0\/PMZINjj1\/BdcW84tS6gDBJFxEpzX\/EWLLA6\/IvG\/QEQ6MxY\/kQ\/S+CkZko9\/B9ci+kA1razuJNLkXS32Kfr2cNTaFRJuhR2\/l6IFFAxFuK4OVg08EYd0yQDXQj3uZzTJX4qYjSjMVhY1OPhBytYZhgE21JPBwNQDPcNkinnS2kusrZkGVzQMnxJtcq0NKNsg\/7P8sWJw+5mIMgACDu2JMztn9Ngx4SqZxmK30UY0raHijVVcrobz8qPJJWKPdIikZ8G5iOJ4OrRuBFd9rv6BgiDwVLywN6ma7NQJ9F1RQqE1eb+cywMVcZtF1kuOPE7W3D+q8QeCmYjkUSBIGWASx20MJxyq2da3hzLQ7gLqIxGYz62JRRhwf+p82NtYpDqNL17X7+7VfLHFzVFevMTesB\/kKVR4\/fC84cAIu478vIFNF1uO7rxAJBqkCh8XeNcCAJ0IZTjBJ9q+jD7fTNA5ylDT8KUK5gQuc8kbl7mQSBbdJ5Skt3W2bN3LvtI\/pO0NQ7Q0zlhkN9M2dUQQWJWF7zMUrOD8vwqNbGiKXjPlkxLUmQXxLjBYi0wz8+ncwc2P4UmLU6UgB9x9yHsolyOYtbskRw8YPI4QQGvF5dVH5v36iCfWUvDO6HO7f\/Io5Toeb25BEgWSjGKVT+s0x7IoohVQ58vL454C0mGHG\/geED+L6fJocsYOJnBN3FCKwia+Ak2XiQsPcpzwkIFZmUnFRr17oSDQUpIjovdU5bvS9TMqN7hYzV2QZq6QaLXMDHIwPcdHQoJznBpf9MGQ9uRMeNRmEcLezWZbbe9VN3cDBN3+uGq2LlH4YqXaAUJqxurZEYlJr3APaIBrVBwhCPf84NV8lKmrrl3m9gnp4Pl6V1fCEEN40gKG79kw7bbEa3Hj1aExMDsqxrHjIiZioFIzL+NHldNdfu7Qz7fv7yebLWotvrYycLJhiGsKP3RMIOULanXGIbQkAMXEWyHES0MMeGkSVtHu3\/SR0IgALNZoVvS4j4ay+5+4nY+oWfo3MK58Q68FYG46CqtvjjISbsblVYxdHV2CnTGSH9Dc+GT9D2\/5KvW6aDn20Z0CS8aGHsNEhV1jjeSbmjxrLm4uhoVudUn7MCU0UtPyu8uYTadKTU\/vim7opluwkgEMQM=","iv":"f004e88da2a063a4d96ee1b7132e6a80","s":"4ea4e5406745ac94"}