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Nov. 21, 2024
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Automotive

Arnold Schwarzenegger, David Hasselhoff help launch new BMW concept car in cinematic campaign

January 6, 2023

Photo of new Dee BMW Speaking on behalf of those who are reticent to embrace the future, American actor Arnold Schwarzenegger takes viewers on an animated ride through BMW's history. Image credit: BMW

 

By Marybeth Connaughton

German automaker BMW has released a short film in which American actor Arnold Schwarzenegger finds true love with its "i Vision Dee."

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Ambassador-led storytelling carries holiday campaign from Boucheron
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws