Q&A
April 20, 2016
Promotional illustration for Armarium's mobile app
By Jen King
Apparel and accessories destination Armarium is bringing the on-loan business model to luxury fashion with a Web site and mobile application.
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","iv":"513dc9b1f4e19c2ae587833af371289a","s":"7ed19a24d92f2648"}
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