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Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages

October 13, 2011

 

By Rachel Lamb

Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.

The publication saw particular growth in its May/June and October issues, but growth was gradual throughout the year. In addition to impressive print performance, Departures expanded its digital channels with a revamped newsletter, social media outlets and a mobile application.

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