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Internet

Armani motivates consumers to embrace experiences with inspirational content

September 22, 2015

Cate Blanchett models for the Giorgio Armani Si print campaign Cate Blanchett models for the Giorgio Armani Si print campaign

 

By Sarah Jones

Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.

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  1. Diageo launches new division for luxury brands, experiences
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  3. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  4. Loro Piana, Harrods celebrate holidays
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Manolo Blahnik opens first Shanghai store
  9. Bridging the generational divide in luxury fashion
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