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Armani motivates consumers to embrace experiences with inspirational content

September 22, 2015

Cate Blanchett models for the Giorgio Armani Si print campaign Cate Blanchett models for the Giorgio Armani Si print campaign

 

By Sarah Jones

Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.

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  1. ‘Copy Nothing’ campaign defines next era at Jaguar
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  5. Charli XCX named Valentino Beauty ambassador
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
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